Online And Offline Courses with Best Digital Marketing Classes In Varanasi

LEarn Digital Marketing Skills To Boost Up Your Business.

( ADDM )
Advance Diploma In Digital Marketing
Course Duration : 6 Months
  • What is Digital Marketing?
  • Scope of Digital Marketing
  • Requirement of Digital Marketing
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Small, Medium, and Large Businesses 
  • Job opportunities in Digital Marketing
  • Digital Banner Designing
  • Graphic Design Fundamentals
  • How to Use Canva?
  • Logo & Graphic Designing
  • Live Practice– Designing Logos and Banners
  • What is Domain Name?
  • Types of Domains and Extensions
  • How to Buy Right Domain Name?
  • What is Web Hosting, cPanel & FTP Account?
  • What is Domain Marketing?
  • How to Sell a Domain Name?
  • Top Domain Selling Platforms
  • What is WordPress?
  • Why Learn WordPress in Digital Marketing?
  • WordPress.com vs WordPress.org
  • WordPress installation and Creating 1st Website
  • WordPress Page Builders
  • WordPress Plugins and Settings
  • UsingWordPress for Blogging
  • WordPress for Personal Websites
  • WordPress for Business Websites
  • WordPress for eCommerce
  • Shopify Introduction
  • Why Use Shopify for eCommerce?
  • Setting up Free Shopify Account
  • Important Tools for Shopify
  • Building eCommerce Site With Shopify
  • What is SEO?
  • Importance of SEO 
  • How do Search Engines Work?
  • Introduction to SERP
  • Different SEO Techniques 
  • Top Ranking Factors
  • Black Hat vs White Hat SEO
  • Different Google Algorithms
  • On-Page SEO Basics
  • Off-Page SEO Basics
  • Technical SEO Basics
  • Technical SEO Advanced
  • Advanced Keyword
  • Research Working on On-Page SEO
  • Working on Off-Page SEO
  • Local SEO
  • Mobile SEO 
  • Google Search Console in Depth
  • Indexing in Search Console
  • Fixing Errors in Search Console
  • HTTPS & SSL Certificate
  • Optimizing Website Speed
  • SEO Case Studies
  • eCommerce SEO
  • What is a Blog?
  • How does Blogging Work?
  • Benefits of Blogging
  • SEO in Blogging
  • Making Money with Blogging
  • Niche Blogging and Categories
  • Creating 90-Days Blog Strategy
  • Monetizing the Blog
  • Applying for Google AdSense 
  • Applying for Other Ad Platforms
  • What is Google AdSense?
  • Account Approval & Account Setup
  • AdSense Guidelines & Requirements 
  • Niche Content Research 
  • Traffic Strategy
  • Basics of Google Analytics
  • How to Set Up Google Analytics?
  • Concept of Cookies
  • Understanding Website Analytics
  • Reports in Google Analytics 
  • Users/Access in Google Analytics
  • Audience Creation in Google Analytics
  • Google Analytics for SEO
  • Google Analytics for PPC Campaigns
  • Important Metrics in Google Analytics
  • Ecommerce Tracking
  • Analytics Report Creation 
  • Filter Creation
  • Understanding Attribution
  • Alternatives to Google Analytics
  • Similar Products
  • Link Tracking
  • UTM Parameters
  • What is Google Tag Manager?
  • Setting up Google Tag Manager
  • Why Integrate GA and GTM?
  • Components of Tag Manager
  • Tags, Triggers, and Variables
  • Setting up First Tracking
  • Tracking Videos
  • Tracking Links
  • Tracking Visible Elements
  • Tracking Scrolls
  • E Commerce Events Tracking With GTM Facebook Pixel + GTM
  • Facebook Events Tracking With GTM
  • What is Email Marketing?
  • How to do Email Marketing?
  • Top Tools for Email Marketing
  • Automation in Email Marketing
  • Omnichannel Marketing
  • How to Write an Email?
  • Important Metrics for Email Marketing
  • Call to Actions in Email Marketing
  • Email Cycles
  • Conversion Rate Optimization
  • Spam Score in Email Marketing
  • Lead Generation
  • Email Marketing Funnels
Facebook Marketing
  • Basics of Facebook Ads
  • Working of Facebook Ads
  • Types of Facebook Ads 
  • Objectives of Facebook Ads
  • Audience and Targeting Optimization
  • Placement Options in Facebook ads
  • Ad copies and Copywriting 
  • Landing Page Optimization for Relevancy
  • Buyer Persona
  • Understanding Advanced Facebook Pixel
  • Facebook Analytics
  • A/B Testing
  • Tracking Options 
  • Spying Competitors
  • Facebook Ads for Affiliate Marketing
  • Running All Objective Ads
  • Running Video Ads
  • Running Dynamic Ads
  • Strategies for Facebook Ads
  • Retargeting and Remarketing Ads
  • Lead Generation & Funnels
  • Reporting for Facebook Ads
  • Facebook Messenger Marketing 
  • Facebook Scaling Models and Strategies
  • How to Get Clients for Facebook Ads?
  • Different Facebook Marketing Tools
Instagram Marketing
  • Instagram Profile Creation
  • Profile Customization
  • Best Practices for Instagram Posts 
  • Instagram Growth Strategy
  • Importance of Hashtags
  • Working of Instagram Algorithm
  • Running Ads on Instagram
  • Case Studies

 

  • Introduction to LinkedIn
  • Best Practices for Profile Setup 
  • Best Practices for Posts
  • LinkedIn Advertising
  • Facebook vs LinkedIn Advertising
  • LinkedIn Ad Objectives
  • LinkedIn Ad Formats
  • Scheduling Options
  • Billing Account Setup
  • Practical- LinkedIn Ad Creation
  • LinkedIn Automation
  • Introduction to Quora
  • Working of Quora Algorithm
  • Quora Profile Best Practices
  • Building Quora Profile 
  • Answering Questions Perfectly
  • Quora Traffic Building Strategies
  • Types of Quora Ads
  • Live Case Studies
  • Pinterest Marketing
  • Brand Building on Pinterest 
  • Pinterest Content Strategy
  • How to Drive Engagement?
  • Optimizing Profile and Best Practices
  • Influencer Marketing
  • Analytics, Measurement Tools, and Ads
  • Introduction to Google Ads
  • How does Google Ads Work?
  • Different Types of Google Ads
  • Importance of Landing Pages
  • Understanding Search Ads
  • Search Ad Creation, Optimization, and Reporting
  • Understanding Display Ads
  • Display Ad Creation, Optimization, Reporting
  • Understanding Remarketing Ads
  • YouTube Ads
  • Running App Install Ads
  • All Settings in Google Ads
  • Call Only Ads
  • All types of Audiences in Google Ads
  • Optimizing Different Google Ads
  • Conversion-based Campaigns & Optimization
  • Tools Related to Google Ads
  • Competitor-oriented Ad Campaigns
  • Strategies for Ad Campaigns
  • Shopping Campaigns
  • Scripts & Tracking
  • Introduction to SMO
  • Social Platforms & Supported Content
  • SWOT Analysis
  • Content Strategies According to Platform
  • Power of Organic Reach
  • Facebook Page/Profile optimization
  • Lead Generation Organically
  • Using Chabots for SMO
  • Tools for SMO & Post Scheduling
  • Creating Social Media Calendar
  • Client/Agency for Social Media
  • Tools for Social Content Creation
  • Algorithms of Social Media Platforms
  • Rule of Consistency on Social Media
  • Tools for Content Ideas
  • Social Media Best Practices
  • Influencer Marketing
  • SMO Report Creation
  • Role and Working of YouTube
  • Analytics of Top YouTube Channels
  • Understanding YouTube Algorithm
  • YouTube Ranking Factors
  • Setting Up YouTube Channel
  • Growing YouTube Channel Organically
  • YouTube Earning Opportunities
  • YouTube Channel Monetization
  • YouTube Funnels
  • Tools to Use for Channel Growth 
  • Working on Real Projects
  • Essentials for Recording Videos
  • Editing Voiceovers Using Right Tools
  • Editing Videos Using Right Tools
  • Uploading a Demo Video & Optimizing It
  • Adding Viral Elements to Videos
  • Checklist for YouTube Videos
  • Case Studies of Successful Channels
  • Power of YouTube Live
  • Channel Strategies for Different Niches
  • Carousel posts
  • Instagram Stories
  • Story highlights
  • Instagram Reels
  • Instagram shopping
  • Paid partnerships for influencer marketing campaigns
  • Collab posts with other accounts
  • Sponsored posts with creators and influencers
  • Image ads. Image ads are the most basic ad format. …
  • Video ads. …
  • Slideshow ads. …
  • Stories ads. …
  • Instant Experience ads. …
  • Carousel ads. …
  • Collection ads.
  • What is a lead?
  • Different types of leadsWhat is lead generation in digital marketing?
  • Why is lead generation important?
  • Outbound lead generation vs. inbound lead generation.
  • How the lead generation process works.
  • 5 best ways to generate leads.
  • 6 tips for making your lead generation campaign a success
  • Choose a niche. Think about what you’re good at and link doing.
  • Decide on a content platform. …
  • Find affiliate programs to join. …
  • Create great content. …
  • Drive traffic to your affiliate links. …
  • Get clicks on your affiliate links.
  • Determine your goals.
  • Know who you’re trying to influence.
  • Understand the rules.
  • Consider the three Rs of influence.
  • Compile a short list of influencers.
  • Do your research.
  • Reach out privately, and personally.
  • Collaborate with your influencer to develop effective content.
Crash course (For Business Owner)
( PDDM )
Professional Diploma In Digital Marketing
Course Duration : 2 Months

  • What is Digital Marketing?
  • Scope of Digital Marketing
  • Requirement of Digital Marketing
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Small, Medium, and Large Businesses 
  • Job opportunities in Digital Marketing
  • Digital Banner Designing
  • Graphic Design Fundamentals
  • How to Use Canva?
  • Logo & Graphic Designing
  • Live Practice– Designing Logos and Banners
  • What is SEO?
  • Importance of SEO 
  • How do Search Engines Work?
  • Introduction to SERP
  • Different SEO Techniques 
  • Top Ranking Factors
  • Black Hat vs White Hat SEO
  • Different Google Algorithms
  • On-Page SEO Basics
  • Off-Page SEO Basics
  • Technical SEO Basics
  • Technical SEO Advanced
  • Advanced Keyword
  • Research Working on On-Page SEO
  • Working on Off-Page SEO
  • Local SEO
  • Mobile SEO 
  • Google Search Console in Depth
  • Indexing in Search Console
  • Fixing Errors in Search Console
  • HTTPS & SSL Certificate
  • Optimizing Website Speed
  • SEO Case Studies
  • eCommerce SEO
  • What is Google AdSense?
  • Account Approval & Account Setup
  • AdSense Guidelines & Requirements 
  • Niche Content Research 
  • Traffic Strategy
  • Basics of Google Analytics
  • How to Set Up Google Analytics?
  • Concept of Cookies
  • Understanding Website Analytics
  • Reports in Google Analytics 
  • Users/Access in Google Analytics
  • Audience Creation in Google Analytics
  • Google Analytics for SEO
  • Google Analytics for PPC Campaigns
  • Important Metrics in Google Analytics
  • Ecommerce Tracking
  • Analytics Report Creation 
  • Filter Creation
  • Understanding Attribution
  • Alternatives to Google Analytics
  • Similar Products
  • Link Tracking
  • UTM Parameters
  • What is Google Tag Manager?
  • Setting up Google Tag Manager
  • Why Integrate GA and GTM?
  • Components of Tag Manager
  • Tags, Triggers, and Variables
  • Setting up First Tracking
  • Tracking Videos
  • Tracking Links
  • Tracking Visible Elements
  • Tracking Scrolls
  • E Commerce Events Tracking With GTM Facebook Pixel + GTM
  • Facebook Events Tracking With GTM
Facebook Marketing
  • Basics of Facebook Ads
  • Working of Facebook Ads
  • Types of Facebook Ads 
  • Objectives of Facebook Ads
  • Audience and Targeting Optimization
  • Placement Options in Facebook ads
  • Ad copies and Copywriting 
  • Landing Page Optimization for Relevancy
  • Buyer Persona
  • Understanding Advanced Facebook Pixel
  • Facebook Analytics
  • A/B Testing
  • Tracking Options 
  • Spying Competitors
  • Facebook Ads for Affiliate Marketing
  • Running All Objective Ads
  • Running Video Ads
  • Running Dynamic Ads
  • Strategies for Facebook Ads
  • Retargeting and Remarketing Ads
  • Lead Generation & Funnels
  • Reporting for Facebook Ads
  • Facebook Messenger Marketing 
  • Facebook Scaling Models and Strategies
  • How to Get Clients for Facebook Ads?
  • Different Facebook Marketing Tools
Instagram Marketing
  • Instagram Profile Creation
  • Profile Customization
  • Best Practices for Instagram Posts 
  • Instagram Growth Strategy
  • Importance of Hashtags
  • Working of Instagram Algorithm
  • Running Ads on Instagram
  • Case Studies

 

  • Introduction to Google Ads
  • How does Google Ads Work?
  • Different Types of Google Ads
  • Importance of Landing Pages
  • Understanding Search Ads
  • Search Ad Creation, Optimization, and Reporting
  • Understanding Display Ads
  • Display Ad Creation, Optimization, Reporting
  • Understanding Remarketing Ads
  • YouTube Ads
  • Running App Install Ads
  • All Settings in Google Ads
  • Call Only Ads
  • All types of Audiences in Google Ads
  • Optimizing Different Google Ads
  • Conversion-based Campaigns & Optimization
  • Tools Related to Google Ads
  • Competitor-oriented Ad Campaigns
  • Strategies for Ad Campaigns
  • Shopping Campaigns
  • Scripts & Tracking
  • Role and Working of YouTube
  • Analytics of Top YouTube Channels
  • Understanding YouTube Algorithm
  • YouTube Ranking Factors
  • Setting Up YouTube Channel
  • Growing YouTube Channel Organically
  • YouTube Earning Opportunities
  • YouTube Channel Monetization
  • YouTube Funnels
  • Tools to Use for Channel Growth 
  • Working on Real Projects
  • Essentials for Recording Videos
  • Editing Voiceovers Using Right Tools
  • Editing Videos Using Right Tools
  • Uploading a Demo Video & Optimizing It
  • Adding Viral Elements to Videos
  • Checklist for YouTube Videos
  • Case Studies of Successful Channels
  • Power of YouTube Live
  • Channel Strategies for Different Niches
  • Image ads. Image ads are the most basic ad format. …
  • Video ads. …
  • Slideshow ads. …
  • Stories ads. …
  • Instant Experience ads. …
  • Carousel ads. …
  • Collection ads.

Tools Covered:

• ChatGPT

• Midjourney

• Pictory

• Firefly

• Leonardo

• Wordhero

• Nichess

• Copilot

• Gemini

( CCDM )
Certification Course in Digital Marketing
Course Duration: 4 Months
  • What is Digital Marketing?
  • Scope of Digital Marketing
  • Requirement of Digital Marketing
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Small, Medium, and Large Businesses
  • Job opportunities in Digital Marketing
  • Digital Banner Designing
  • Graphic Design Fundamentals
  • How to Use Canva?
  • Logo & Graphic Designing
  • Live Practice– Designing Logos and Banners
  • What is WordPress?
  • Why Learn WordPress in Digital Marketing?
  • WordPress.com vs WordPress.org
  • WordPress installation and Creating 1st Website
  • WordPress Page Builders
  • WordPress Plugins and Settings
  • UsingWordPress for Blogging
  • WordPress for Personal Websites
  • WordPress for Business Websites
  • WordPress for eCommerce
  • What is SEO?
  • Importance of SEO 
  • How do Search Engines Work?
  • Introduction to SERP
  • Different SEO Techniques 
  • Top Ranking Factors
  • Black Hat vs White Hat SEO
  • Different Google Algorithms
  • On-Page SEO Basics
  • Off-Page SEO Basics
  • Technical SEO Basics
  • Technical SEO Advanced
  • Advanced Keyword
  • Research Working on On-Page SEO
  • Working on Off-Page SEO
  • Local SEO
  • Mobile SEO 
  • Google Search Console in Depth
  • Indexing in Search Console
  • Fixing Errors in Search Console
  • HTTPS & SSL Certificate
  • Optimizing Website Speed
  • SEO Case Studies
  • eCommerce SEO
  • What is a Blog?
  • How does Blogging Work?
  • Benefits of Blogging
  • SEO in Blogging
  • Making Money with Blogging
  • Niche Blogging and Categories
  • Creating 90-Days Blog Strategy
  • Monetizing the Blog
  • Applying for Google AdSense 
  • Applying for Other Ad Platforms
  • What is Google AdSense?
  • Account Approval & Account Setup
  • AdSense Guidelines & Requirements 
  • Niche Content Research 
  • Traffic Strategy
  • Basics of Google Analytics
  • How to Set Up Google Analytics?
  • Concept of Cookies
  • Understanding Website Analytics
  • Reports in Google Analytics 
  • Users/Access in Google Analytics
  • Audience Creation in Google Analytics
  • Google Analytics for SEO
  • Google Analytics for PPC Campaigns
  • Important Metrics in Google Analytics
  • Ecommerce Tracking
  • Analytics Report Creation 
  • Filter Creation
  • Understanding Attribution
  • Alternatives to Google Analytics
  • Similar Products
  • Link Tracking
  • UTM Parameters
  • What is Google Tag Manager?
  • Setting up Google Tag Manager
  • Why Integrate GA and GTM?
  • Components of Tag Manager
  • Tags, Triggers, and Variables
  • Setting up First Tracking
  • Tracking Videos
  • Tracking Links
  • Tracking Visible Elements
  • Tracking Scrolls
  • E Commerce Events Tracking With GTM Facebook Pixel + GTM
  • Facebook Events Tracking With GTM
  • What is Email Marketing?
  • How to do Email Marketing?
  • Top Tools for Email Marketing
  • Automation in Email Marketing
  • Omnichannel Marketing
  • How to Write an Email?
  • Important Metrics for Email Marketing
  • Call to Actions in Email Marketing
  • Email Cycles
  • Conversion Rate Optimization
  • Spam Score in Email Marketing
  • Lead Generation
  • Email Marketing Funnels
Facebook Marketing
  • Basics of Facebook Ads
  • Working of Facebook Ads
  • Types of Facebook Ads 
  • Objectives of Facebook Ads
  • Audience and Targeting Optimization
  • Placement Options in Facebook ads
  • Ad copies and Copywriting 
  • Landing Page Optimization for Relevancy
  • Buyer Persona
  • Understanding Advanced Facebook Pixel
  • Facebook Analytics
  • A/B Testing
  • Tracking Options 
  • Spying Competitors
  • Facebook Ads for Affiliate Marketing
  • Running All Objective Ads
  • Running Video Ads
  • Running Dynamic Ads
  • Strategies for Facebook Ads
  • Retargeting and Remarketing Ads
  • Lead Generation & Funnels
  • Reporting for Facebook Ads
  • Facebook Messenger Marketing 
  • Facebook Scaling Models and Strategies
  • How to Get Clients for Facebook Ads?
  • Different Facebook Marketing Tools
Instagram Marketing
  • Instagram Profile Creation
  • Profile Customization
  • Best Practices for Instagram Posts 
  • Instagram Growth Strategy
  • Importance of Hashtags
  • Working of Instagram Algorithm
  • Running Ads on Instagram
  • Case Studies

 

  • Introduction to LinkedIn
  • Best Practices for Profile Setup 
  • Best Practices for Posts
  • LinkedIn Advertising
  • Facebook vs LinkedIn Advertising
  • LinkedIn Ad Objectives
  • LinkedIn Ad Formats
  • Scheduling Options
  • Billing Account Setup
  • Practical- LinkedIn Ad Creation
  • LinkedIn Automation
  • Introduction to Google Ads
  • How does Google Ads Work?
  • Different Types of Google Ads
  • Importance of Landing Pages
  • Understanding Search Ads
  • Search Ad Creation, Optimization, and Reporting
  • Understanding Display Ads
  • Display Ad Creation, Optimization, Reporting
  • Understanding Remarketing Ads
  • YouTube Ads
  • Running App Install Ads
  • All Settings in Google Ads
  • Call Only Ads
  • All types of Audiences in Google Ads
  • Optimizing Different Google Ads
  • Conversion-based Campaigns & Optimization
  • Tools Related to Google Ads
  • Competitor-oriented Ad Campaigns
  • Strategies for Ad Campaigns
  • Shopping Campaigns
  • Scripts & Tracking
  • Introduction to SMO
  • Social Platforms & Supported Content
  • SWOT Analysis
  • Content Strategies According to Platform
  • Power of Organic Reach
  • Facebook Page/Profile optimization
  • Lead Generation Organically
  • Using Chabots for SMO
  • Tools for SMO & Post Scheduling
  • Creating Social Media Calendar
  • Client/Agency for Social Media
  • Tools for Social Content Creation
  • Algorithms of Social Media Platforms
  • Rule of Consistency on Social Media
  • Tools for Content Ideas
  • Social Media Best Practices
  • Influencer Marketing
  • SMO Report Creation
  • Role and Working of YouTube
  • Analytics of Top YouTube Channels
  • Understanding YouTube Algorithm
  • YouTube Ranking Factors
  • Setting Up YouTube Channel
  • Growing YouTube Channel Organically
  • YouTube Earning Opportunities
  • YouTube Channel Monetization
  • YouTube Funnels
  • Tools to Use for Channel Growth 
  • Working on Real Projects
  • Essentials for Recording Videos
  • Editing Voiceovers Using Right Tools
  • Editing Videos Using Right Tools
  • Uploading a Demo Video & Optimizing It
  • Adding Viral Elements to Videos
  • Checklist for YouTube Videos
  • Case Studies of Successful Channels
  • Power of YouTube Live
  • Channel Strategies for Different Niches
  • Image ads. Image ads are the most basic ad format. …
  • Video ads. …
  • Slideshow ads. …
  • Stories ads. …
  • Instant Experience ads. …
  • Carousel ads. …
  • Collection ads.
  • Choose a niche. Think about what you’re good at and link doing.
  • Decide on a content platform. …
  • Find affiliate programs to join. …
  • Create great content. …
  • Drive traffic to your affiliate links. …
  • Get clicks on your affiliate links.

Tools Covered:

• ChatGPT

• Midjourney

• Pictory

• Firefly

• Leonardo

• Wordhero

• Nichess

• Copilot

• Gemini


What we Offers
  •  15+ Module covered
  •   5+ certification by Google
      GitHub, Hubspot, Hootsuite etc.
  •   100% Placement Assistance
  •    Paid Internship of 3 months
  •    Live Practice on With real time Client Business
       Class By experience Mentor / Trainers Industry Expert
Career Option for You
  • Search Engine Marketer
  • Online Advertising Specialist
  • Social Media Marketer
  • Online Reputation Manager
  • Website & App Analytics
  • Email & Notification Marketer
  • CRO/Lead Specialist
  • Inbound Markete
  • Client Account Manager
  • CRM & Automation Specialist
  • Digital PR Specialist
  • Website Content Writer
  • Digital Copywriter
  • Affiliate Marketer
  • Video Marketer
  • Campaign Strategist
  • Digital Marketing Manager
  • E-commerce catalogue Manager
  • Seller Onboarding
  • Email Support Specialist
  • Product Listing Manager
  • Graphic Designers
  • Website Developers
  • Digital Entrepreneur
Why I.P.Tech Institute Computer is Leader in Digital Marketing Skills Training ?

Digital domain specific skills training institute

Depending on your specific needs, we offer a variety of courses

Fully Advanced Learning Management System

Group activity and end to end learning

Lab for students to practice course after theory classroom

Over 100+ tools, used during training for on job experience

500+ recruiter hiring DGW trainee

Certified trainers to ensure you get the best from the learning experience

Our courses is budget friendly

Special Module help you to become Digital Entrepreneur

100% placement assistance

Tools We Will Cover
buzzsumo logo
sem-scoop logo
keyword-revealer logo
ahrefs logo
zoho-campaigns logo
semrush logo
copymatic logo
synthesia logo
linkedin logo
predis-ai logo
google-pagespeed-insights logo
google-adsense logo
google-trends logo
google-tag-manager logo
meta-ads logo
meta-creator-studio logo
google-analytics logo
google-ads logo
Digital Marketing Trainer

Hey!

I Am Mahesh Maddheshiya

With 06 years of digital marketing and customer experience expertise, I helped build and grow over 250 entrepreneur’s /companies. In the constantly changing field of digital marketing, it is my mission to provide individuals and small businesses with the skills to master the critical tactics and strategies that will drive their business growth.

Specialization Modules

In this module, explore the transformative power of artificial intelligence in the field of digital marketing. From generating SEO-optimized content to building entire websites with AI, you’ll learn to leverage cutting-edge tools to enhance your marketing strategies. This course covers the use of AI in video creation, personal branding, job hunting, and image generation, providing a comprehensive overview of AI’s applications in modern marketing.

Key Objectives:

• Understand the basics and applications of AI in creating marketing content and assets.

• Learn to create compelling marketing videos using AI tools.

• Develop skills to produce SEO-optimized content that enhances online visibility.

• Gain knowledge in AI-driven web development for streamlined site creation.

• Utilize AI for personal branding and job hunting strategies.

• Master the use of AI for creating engaging and relevant marketing images.

Tools Covered:

• ChatGPT

• Midjourney

• Pictory

• Firefly

• Leonardo

• Wordhero

• Nichess

• Copilot

• Gemini

• AiApply

Duration: 8 Hours

Assignment:

Create a digital marketing campaign that includes an AI-generated video, an SEO-optimized blog post, a simple AI-built website, a personalized branding plan, and several marketing images. This campaign should demonstrate effective integration and application of the covered AI tools.

Dive into the world of marketing automation, a critical component for scaling and optimizing marketing strategies efficiently. This module introduces the principles and tools necessary to automate marketing processes, from customer segmentation to campaign execution. Learn to create automated workflows, manage email marketing campaigns, and analyze data to enhance marketing efforts.

Key Objectives:

• Understand the fundamentals of marketing automation and its impact on digital marketing efficiency.

• Learn to design and implement automated marketing workflows.

• Master techniques for effective customer segmentation and targeting.

• Develop skills for managing and optimizing email marketing campaigns.

• Gain insights into the use of analytics to measure and improve campaign performance.

Tools Covered:

• HubSpot

• Marketo

• Salesforce

• Pardot

• Mailchimp

Duration: 5 Hours

Assignment:

Design and execute an automated email marketing campaign that includes customer segmentation, an engaging email sequence, and subsequent performance analysis using the tools covered in the module.

Uncover the essentials of performance marketing, focusing on measurable and result-oriented digital marketing strategies. This module teaches you how to effectively use online advertising platforms to drive sales and optimize return on investment. You’ll learn key techniques in campaign management, ad targeting, conversion optimization, and analytics to boost marketing performance.

Key Objectives:

• Learn the fundamentals of performance-based marketing models.

• Master the use of advertising platforms for targeted ad campaigns.

• Develop strategies for optimizing ad performance and increasing conversions. • Gain proficiency in using analytics tools to track and improve campaign results.

• Understand the importance of A/B testing in refining marketing efforts.

Tools Covered:

• Google Ads

• Facebook Ads Manager

• LinkedIn Ads

• Twitter Ads

• Adobe Analytics

Duration: 7 Hours

Assignment:

Create and manage a digital advertising campaign using Google Ads and Facebook Ads Manager. Include campaign setup, targeting strategies, budget allocation, and performance analysis. Implement A/B testing for ad copy and visuals to determine the most effective approach for maximizing conversion rates.

Why My Courses

Grow your knowledge and stay ahead of your competitors

100% free of Syllabus And NOtes

We Provide study materials for the students learning any module of digital marketing

Trusted Knowledge

We Are Having Trainers Having Teaching Experience For More Than 7-8 Years Providing Classes From Basics To Advance

free tools, 20+ certifications

Tools for WordPress, Canva Graphic Designing, Seo Techniquesm, Server & Hosting Will be Free Provided By Us

Modules of Digital Marketing
Introduction To Digital Marketing

Any marketing that uses electronic devices can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device.

Canva

Canva helps your marketing team create together in any format, on any device, from anywhere. With Canva, you can create and manage marketing content for all your campaign, email, social media, and internal comms needs.

Website Development

Web development is the work involved in developing a website for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services.

WordPress

WordPress is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists and Internet forum, media galleries, membership sites, learning management systems and online stores. 

Shopify

Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. Shopify is the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Google AdSense

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

Google Ads

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.

Social Media

Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. Social media refers to new forms of media that involve interactive participation.

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Youtube Marketing

YouTube marketing is the process of promoting your brand, product or service on YouTube. Primarily, there are three ways marketers use YouTube: Create original videos: YouTube is primarily a video hosting platform. Publishing high-quality videos is key to succeeding on the platform.

Social Media

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

WHY CHOOSE I.P. TECH INSTUTUTE ?

We are a skilled group of people who live and breathe digital marketing.

target png

Live Project Experience

Medal png

12 Certificates

Idea bulb

Learn From Experts

Hand Shake png

Placement Assistance

Tick mark

Lowest Fees In The Industry

Some Feedbacks

What people are saying

“One of the best digital marketing services in Varanasi! This agency is undoubtedly the best digital marketing partner. Their expertise and strategic approach have significantly boosted our online presence. The team is highly professional, responsive, and dedicated to delivering results. With their top-notch services, our business has experienced remarkable growth. Highly recommend this as the best digital marketing agency in Varanasi!”
 
 
5/5
“The best digital marketing services in Varanasi! This agency is the epitome of excellence. Their innovative strategies and dedicated team have significantly boosted our online presence. They truly deserve the title of the best digital marketing agency in Varanasi. Highly recommend their expertise for businesses seeking outstanding results!”
 
 
5/5
Digital Marketing Review
“Exceptional service from start to finish! As a business owner in Varanasi, I was seeking top-tier digital marketing services, and I.P.Tech Solutions delivered beyond expectations. Their expertise in digital strategies, particularly in Varanasi, is unparalleled. From SEO to social media management, they are the best digital marketing agency I’ve worked with. Highly recommended!”
 
4/5
r logo
Enrolling in the IP Tech institute was one of the best decision i have made for my career. The trainer were incredibly knowledgeable.
 
I highly recommend IP tech institute to anyone looking to excel in the dynamic world of digital marketing.
 
 
4.5/5

WHAT WE OFFER

  • • Online/Offfline Class
  • • Free Digital Marketing Tools*
  • • Batch Flexibilities
  • • 30 Minutes Extra Doubt Clearing Sessions
  • • 24X7 Trainer’s Support
  • • Free Premium WordPress Themes & Plugins
  • • Live Projects
  • • Free Web Hosting
  • • 5+ Industry Recognized Certifications
  • • 100% Placement Assistance
  • • Google Ads 2000/- credits free
  • • Unlimited Practical Classes
  • • Job Strategy Planning
  • • 3 Month Free Internship with Certificates and LOR
scholars cap

What can you become throught this course ?

youtube
You can be youtube creator
pay-per-click
You can be PPC specialist
globalization
You can be digital marketer
affiliate
You can be affiliate marketer
influencer
You can be SSM
search-engine-optimization
You can be SEO executive
email
You can be Email marketer
social-media marketing logo
50 more roles to choose
Demo of Creative websites